Methodology
How the score is built.
NO COMMISSIONS · NO PAID PLACEMENT · NO FAVOURITES
The Stack Score is an advisory practice encoded: the questions an advisor would ask, the trade-offs they would weigh, and the standards they would hold a technology stack to, delivered in minutes instead of weeks. This page sets out exactly how it works, because independence you cannot inspect is just another claim.
The Composite
One number. Four weighted dimensions.
The composite is informative; the dimensions are actionable. Each is scored from 0–100 against your property profile, then weighted to produce the headline score.
Coverage
35% weight
Which of the technology categories that matter for a property like yours are actually covered, and which are absent. A 40-room boutique hotel is not scored against the checklist of a 400-room conference hotel.
Fit
25% weight
Whether the systems you run suit your segment, size, and market. The right system for an upper-midscale independent in Brighton is often the wrong one for a branded resort in Florida.
Integration
20% weight
Whether the pieces work together effectively. A strong PMS feeding nothing is a filing cabinet; rate decisions that require re-keying are leaks.
Modernity
20% weight
How much of the stack belongs to this decade: cloud delivery, open APIs, vendor velocity, and the cost of staying with what you have.
The Constraints
Recommendations within your real constraints.
Geo-aware matching
Every vendor in the database is tagged by the markets in which it genuinely operates and provides support, including the UK, Ireland, US, and wider EU. You are not recommended a system whose nearest meaningful support capability is an ocean away.
Brand-mandate logic
The model distinguishes between a hard mandate, where a system is required by the brand, and a discretionary category, where the property has a choice. A Marriott property receives recommendations within Marriott's actual constraints, and the report makes clear which is which.
Budget fitting
Your declared budget shapes the shortlist. A pricing gate prevents any single vendor from consuming an unreasonable share of the monthly technology budget, while below a working threshold the model recommends essentials only. There are no premium-only suggestions when value is what needs to pay back.
Structured vendor vetting
More than 68 vendors are scored across 20 categories on capability, integration surface, market presence, and commercial terms. The database is the advisor's notebook, formalised, and no vendor pays to be included.
The Economics
Why you can trust it.
Every other surface in this market is paid by the supply side: directories sell placement, sales teams carry quotas, and review platforms operate on referral fees. Hotel Tech Advisory takes no vendor money in any form. The free score and the paid report are funded by one party: the hotelier reading them.
That is not a marketing line; it is the business model. If a recommendation is wrong for your property, the product fails at the only revenue source it has.
“Every recommendation is what I’d tell a client sitting across the table.”— Michael Johnston, the advisor
See what it says about your stack.
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